October 22, 2015
Starbucks launched yesterday its first coffee shop and wine & beer bar concept in Covent Garden, London and Argento Seleccion Malbec is on their wine list (pretty small: 4 whites, 4 reds and a prosecco and PG).
Starbucks Reserve Star is a new concept store which is being successful in the US and now Europe represents the big challenge where London is the first outlet.
‘The store on Upper St Martins Lane, near Covent Garden, has a discreet black logo that aims to appeal to the growing class of coffee snobs. The store, which is the first of its kind in Europe, is also offering five different exclusive beans from around the world such as Peru, Vietnam, Tanzania, Ethiopia and a blend exclusive to the Star Reserve London store.’
‘Starbucks to sell wine and beer as it launches store of the future’
‘As part of an “Evenings” programme, the group is offering from 4pm to 9pm easy-drinking favourites such as Sauvignon Blanc and Pinot Grigio as well as a Nero D’Avola from Sicily, a Syrah from Washington, and an Italian Prosecco.’
(Short notes from The Telegraph. Read Full article: The Telegraph)